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My Journey Into Data Culture

Updated: Jan 24


The journey is on
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As someone who is bilingual, I've always been fascinated by the power of communication. Language bridges gaps, connects people, and conveys meaning beyond the words themselves. Over the course of my career, I've come to realize that data is much like a language—it's a powerful form of communication that, when understood and utilized effectively, tells a story that can drive decisions and shape the future of organizations.

With over two decades of experience in business and data management, I've witnessed firsthand how companies struggle with leveraging their most valuable asset: data. Data often remains underutilized despite its potential, obscured by complex systems, siloed departments, and a lack of cohesive strategy. This inefficiency not only hampers decision-making but also stifles innovation and competitive advantage.

My fervor for data culture is rooted in a profound understanding of its transformative potential. When organizations embrace data not just as a tool but as a strategic asset, they can unlock a new level of success. My International MBA has equipped me with a global business perspective, and it's evident that the ability to harness data effectively is a key differentiator in today's world. It's not just about having the data—it's about fostering a culture that values, understands, and acts on that data.

The Data Culture Hive Mind is the culmination of my journey and vision. It's a platform dedicated to helping organizations unlock the true potential of their data, fostering a culture where data-driven decision-making is at the core. I aim to share my knowledge, experience, and passion through this community, empowering others to turn their data into a powerful narrative that drives success.


J M Abrams

Chief Data Culturist

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